• scene

SCENE

2014 Media Kit

CORE DEMOGRAPHIC

21-49

OVER 76% OF OUR AUDIENCE

COLLEGE DEGREE OR ADV. DEGREE

64%

HOME OWNERS

74%

Since its founding in 1970, SCENE Magazine has grown to become the largest newsweekly in Northeast Ohio.

SCENE Magazine delivers a full-service multimedia platform for your business. From print, digital, social media, e-blasts, event sponsorships, street teams and brand experiences, we will design custom campaigns that will boast your brand and connect you with future customers. Scene is owned by Euclid Media Group, LLC and has papers in Detroit (Detroit Metro Times), San Antonio (San Antonio Current) and Orlando (Orlando Weekly).

  • Average Age Digital Reader: 37
  • Average Age Print Reader: 42
  • Household Income: Over $75k + (Over 41% of our audience)
  • Mean Home Value: $186,671
  • Homeowners: 74% of readers are homeowners
  • Readership: Over 875,000 readers per month
  • Reader Behavior: Our readers are avid diners, movie goers, art patrons and they frequent bars & nightclubs

More About Us

Since its founding in 1970, SCENE has grown to become the number one alternative weekly in Cleveland. By shining an unwavering light on the important, often controversial issues that shape our lives, cultures and communities, we keep our readers awake and aware. We take on the stories others shy away from. We expose the truth at any cost. In the process, we've raised many eyebrows and ruffled more than a few feathers.

Age Profile

18 - 20

4%

21 - 24

12%

25 - 34

30%

35 - 44

24.5%

45 - 49

9.5%

50 - 54

6%

55 - 64

10%

65+

4%

Gender Profile:

Male

55.5%

Female

45.5%

Ethnicity Profile:

White

79%

Black

13%

Hispanic

3%

Asian

4%

Other

1%

Our Readers:

ATTENDED CONCERT:

60% of Scene readers attended a concert in the past 12 months.

FREQUENT BEER DRINKERS:

45% of Scene readers drank beer 6 or more times in the past 2 weeks.

FREQUENT RESTAURANT DINERS:

Scene readers spent over $91 million last year on lunch and $134 million on dinners at full service restaurants.

VISITED BARS OR NIGHTCLUBS:

30% of Scene readers visited bars or nightclubs in the past 4 weeks.

VISITED A GAMBLING CASINO:

31% of Scene readers visited a casino in the past 12 months.

REACHES 37k+ RENTERS EACH WEEk:

(only 2 websites received enough mentions to be in survey; Craigs List & Howard Hanna)

PLAN TO BUY OR LEASE A VEHICLE:

59% of Scene readers plan to buy or lease a vehicle in the next 12 months. Spent $158 million on car payments.

EDUCATION:

5.5%

SOME COLLEGE

36.4%

COLLEGE DEGREE

27.4%

ADVANCED DEGREE

scene
scene
scene

ALE FEST

Largest Annual Event. Attracts young, active beer enthusiasts.

  • DATE: Saturday, July 19, 2014
  • LOCATION: Tremont's Lincoln Park
  • VENDORS: 30+
scene

FLAVOR

Attracts sophisticated food-curious audience.

  • DATE: November 2014
  • LOCATION: Crawford Auto Museum
  • VENDORS: 20+
scene

EVENTS TEAM

Scene Events Team is a group of dynamic Clevelanders who help showcase the city.

scene

MUSIC AWARDS

Attracts avid local music supporters and long time SCENE readers.

  • DATE: September 2014
  • LOCATION: Music Venue
  • VENDORS: 10+
scene

BEST OF CLEVELAND

Attracts proud Clevelanders.

  • DATE: March 2015 Issue / April 2015 Event
  • LOCATION: Cleveland Public Library
  • VENDORS: 20+
scene

Featured Video

Vodka a Scene Magazine Event

scene
January
Reservations
Pub Date Issue Deadline
1 Comics Issue 30
8 Scene 6
15 Scene 13
22 Scene 20
29 Cleveland Bible 27
February
Reservations
Pub Date Issue Deadline
5 Scene 3
12 Scene 10
19 Music Issue 17
Scene Scene 24
n/a n/a n/a
March
Reservations
Pub Date Issue Deadline
5 Scene 3
12 St Patty/Bar Guide 10
19 Scene 17
26 Scene 24
n/a n/a n/a
April
Reservations
Pub Date Issue Deadline
2 Scene 31
9 Scene 7
16 Scene 14
23 Best of Cleveland 21
30 Scene 28
May
Reservations
Pub Date Issue Deadline
7 Scene 5
14 Scene 12
21 Scene 19
28 Scene 26
n/a n/a n/a
June
Reservations
Pub Date Issue Deadline
4 Pirde Issue 2
11 Scene 9
18 Summer Guide 16
25 Scene 23
n/a n/a n/a
July
Reservations
Pub Date Issue Deadline
2 Scene 31
9/td> People Issue 7
16 Scene 14
23 Scene 21
30 Scene 28
August
Reservations
Pub Date Issue Deadline
6 Scene 4
13 Scene 11
20 Scene 18
27 College Guide 25
n/a n/a n/a
September
Reservations
Pub Date Issue Deadline
3 Scene 1
10 Scene 8
17 Fall Guide 15
24 Scene 22
n/a n/a n/a
October
Reservations
Pub Date Issue Deadline
1 Think Pink/ Trails to Terror 30
8 Trails to Terror 6/td>
15 Trails to Terror 13
22 Trails to Terror 20
29 Trails to Terror 27
November
Reservations
Pub Date Issue Deadline
5 Scene 3
12 Dining Guide 10
19 Scene 17
26 Comedy Issue 24
n/a n/a n/a
December
Reservations
Pub Date Issue Deadline
3 Winter / NYE / Holiday 1
10 Scene 8
17 Scene 15
24 Scene 22
31 Scene 29
scene
Scene Instagram Photos